YouTube's new Shorts ad campaign will run primarily across YouTube, YouTube TV, and on social media including Instagram, Snapchat, Twitter - and interestingly, on TikTok itself. Maybe, with payments and simplified access, and through this increased awareness push, YouTube users will actually start tapping in and swiping through their Shorts feed with more regularity, which could slow at least a proportion of users from heading to TikTok for the same.Įither way, YouTube seems intent on pushing ahead, and with Shorts gaining traction in India, in light of the TikTok ban in the region, it may well be its best avenue to align with user trends, and at least temper some of TikTok's growth momentum, which is gradually burrowing through its audience.
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It still feels like YouTube and TikTok serve very different purposes in terms of content consumption, and that having a separate TikTok-like element within YouTube won't be enough to cater to this demand.īut maybe it will. Preparation 2 - By David Fesliyan > Track Versions. As the leading youth entertainment brand, mtv is the best place to watch the networks original series, see the latest music videos and stay up to date on todays celebrity news. Harry Styles films Watermelon Sugar music video. Think about it: add an upbeat music track to a moment of tragedy and it becomes comical. Harry Styles Films Watermelon Sugar Music Video In Yellow Shorts On Malibu Beach. Why Because music has the power to completely switch-up a scenes mood. Add to this the fact the YouTube is also going to start offering cash payments for top-performing Shorts and the building blocks all look to be in place for the option to become a bigger element - but will it actually stop users from switching over to TikTok instead?Īlso, will Shorts really become a key element of the YouTube experience? When creating a film, TV show, vlog or video commercial, its important to consider the background sound youre going to use carefully. Shorts clips are already up to 15 billion daily views in the app, rising from 6.5 billion back in April, and many TikTok clips are actually gaining increased traction on YouTube, via compilation videos and alerts from top platform stars. Really, it's an explainer on how TikTok trends work, which YouTube's hoping will get more of its users interested in the option - and with music videos being among the most popular uploads on the platform, there does seem to be significant add-on opportunity in this respect.